Bookshop
Open in tool →Chestnut and forest on cream read like a cloth-bound spine; the palette recedes so covers and type do the talking.
Color
#774022
#774022
hex
#774022rgb
rgb(119, 64, 34)hsl
hsl(21, 56%, 30%)oklch
oklch(0.433 0.088 47.7)Closest name: Brisket (#6e4534)Relative luminance 0.077
Colors that go with #774022
Royal Blue, Teal and Champagne lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.
Royal Blue #4169e1
split-complementshippedRoyal Blue is a split-complement of #774022: nearly opposite, so it still pops against it, without the vibrating edge of a true complement.
Teal #008080
complementaryshippedTeal sits directly opposite #774022 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight.
Champagne #f7e7ce
shipped4 real palettes, including Darkroom and Bramble put Champagne beside #774022, as the surface under it.
Copper #b87333
shippedDesigners have shipped Copper with #774022: 4 real palettes, including Bakery and Bramble, as the accent.
Crimson #dc143c
analogousshippedCrimson is #774022's neighbour on the wheel, so the two read as one family — use it for hover states, gradients and secondary surfaces.
Sage Green #9caf88
shippedDesigners have shipped Sage Green with #774022: 6 real palettes, including Darkroom and Homestead, as the supporting colour.
Slate Gray #708090
shipped4 real palettes, including Bookshop and Sepia Mono put Slate Gray beside #774022, as the supporting colour.
Charcoal #36454f
neutralCharcoal is the body-text near-black for #774022: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy.
Real palettes that use #774022
Tints & shades
Harmonies
Contrast
| #774022 as text | Ratio | AA | AA large | AAA | Fix |
|---|---|---|---|---|---|
Aaon white | 8.26:1 | pass | pass | pass | Passes AAA — no fix needed. |
Aaon black | 2.54:1 | fail | fail | fail |
Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #774022 as the background.
Brands using this color
No public brand in the corpus uses this exact color yet. Extract a brand to add one.
Palettes built around it
Fonts for this mood
#774022 reads as warm, dark, luxury. The font library is tagged with the same vocabulary:
mcpConnect your agent — build around #774022
live endpointPoint any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.
endpoint
https://mcp.brandsweets.com/colors/mcpclaude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt
›analyze #774022 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link
tool url
/palettes/new/774022-c4af9c-62cbbd-2d2a1f-f1e9ea?lock=0&style=vibrantWant the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.
Machine-readable: color.md