Color

#773b91

#773b91
hex#773b91
rgbrgb(119, 59, 145)
hslhsl(282, 42%, 40%)
oklchoklch(0.467 0.145 314.4)
Closest name: Grapes of Italy (#714a8b)Relative luminance 0.0909

Colors that go with #773b91

Denim, Sea Green and Teal lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#55913b

#4c3b91 · #913b80

#91773b · #3b9177

Split-complementary

Open in tool →

#80913b · #3b914c

#914c3b · #55913b · #3b8091

Contrast

#773b91 as textRatioAAAA largeAAAFix
Aaon white
7.45:1passpasspassPasses AAA — no fix needed.
Aaon black
2.82:1failfailfail
  • AA: use #9d58bb as the text (4.55:1)
  • AAA: use #b784cd as the text (7.2:1)
  • AA: or shift the background to #cccccc (4.64:1)
  • AAA: or shift the background to #fafafa (7.14:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #773b91 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Palettes built around it

Fonts for this mood

#773b91 reads as cool, modern. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #773b91
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #773b91 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/773b91-ba9fc1-b4cb62-2d1f2b-ebe9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md