Color

#77374d

#77374d
hex#77374d
rgbrgb(119, 55, 77)
hslhsl(339, 37%, 34%)
oklchoklch(0.428 0.093 0)
Closest name: Blood Oath (#85323c)Relative luminance 0.0719

Colors that go with #77374d

Teal, Champagne and Sage Green lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Real palettes that use #77374d

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#377760

#77376d · #774037

#4d7737 · #374d77

Split-complementary

Open in tool →

#377740 · #376d77

#6d7737 · #377760 · #403777

Contrast

#77374d as textRatioAAAA largeAAAFix
Aaon white
8.61:1passpasspassPasses AAA — no fix needed.
Aaon black
2.44:1failfailfail
  • AA: use #b25777 as the text (4.52:1)
  • AAA: use #c7859c as the text (7.26:1)
  • AA: or shift the background to #bdbdbd (4.58:1)
  • AAA: or shift the background to #e8e8e8 (7.03:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #77374d as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#77374d reads as warm. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #77374d
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #77374d and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/77374d-c49ca5-62cb74-2d211f-f1e9f0?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md