Color

#7733ff

#7733ff
hex#7733ff
rgbrgb(119, 51, 255)
hslhsl(260, 100%, 60%)
oklchoklch(0.546 0.271 289)
Closest name: Poisoning Purple (#7f01fe)Relative luminance 0.1351

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#bbff33

#3355ff · #dd33ff

#ff7733 · #33ff77

Split-complementary

Open in tool →

#ffdd33 · #55ff33

#ff3355 · #bbff33 · #33ffdd

Contrast

#7733ff as textRatioAAAA largeAAAFix
Aaon white
5.67:1passpassfail
Aaon black
3.7:1failpassfail
  • AA: use #884dff as the text (4.55:1)
  • AAA: use #aa80ff as the text (7.24:1)
  • AA: or shift the background to #e6e6e6 (4.55:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #7733ff as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#7733ff reads as cool, vivid, technical. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #7733ff
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #7733ff and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/7733ff-ae9cc4-dfc94e-2a1f2d-e9ebf1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md