Color

#77325d

#77325d
hex#77325d
rgbrgb(119, 50, 93)
hslhsl(323, 41%, 33%)
oklchoklch(0.426 0.11 344.5)
Closest name: Grape (#6c3461)Relative luminance 0.0699

Colors that go with #77325d

Teal, Taupe and Charcoal lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Real palettes that use #77325d

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#32774c

#6f3277 · #77323a

#5c7732 · #325c77

Split-complementary

Open in tool →

#3a7732 · #32776f

#776f32 · #32774c · #323a77

Contrast

#77325d as textRatioAAAA largeAAAFix
Aaon white
8.75:1passpasspassPasses AAA — no fix needed.
Aaon black
2.4:1failfailfail
  • AA: use #b75290 as the text (4.62:1)
  • AAA: use #c97eac as the text (7.06:1)
  • AA: or shift the background to #bababa (4.51:1)
  • AAA: or shift the background to #e6e6e6 (7.01:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #77325d as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#77325d reads as warm. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #77325d
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #77325d and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/77325d-c19fb0-6dcb62-2d1f22-f0e9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md