Color

#77320d

#77320d
hex#77320d
rgbrgb(119, 50, 13)
hslhsl(21, 80%, 26%)
oklchoklch(0.407 0.107 44.5)
Closest name: Brown (#653700)Relative luminance 0.0623

Colors that go with #77320d

Teal, Champagne and Crimson lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Real palettes that use #77320d

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#0d5277

#770d1d · #77670d

#0d7732 · #320d77

Split-complementary

Open in tool →

#0d7767 · #0d1d77

#1d770d · #0d5277 · #670d77

Contrast

#77320d as textRatioAAAA largeAAAFix
Aaon white
9.35:1passpasspassPasses AAA — no fix needed.
Aaon black
2.25:1failfailfail
  • AA: use #c55316 as the text (4.62:1)
  • AAA: use #e97435 as the text (7.01:1)
  • AA: or shift the background to #b5b5b5 (4.56:1)
  • AAA: or shift the background to #e0e0e0 (7.08:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #77320d as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Palettes built around it

Fonts for this mood

#77320d reads as warm, vivid, dark. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #77320d
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #77320d and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/77320d-c4af9c-62cbbd-2d2a1f-f1e9ea?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md