Color

#772fd0

#772fd0
hex#772fd0
rgbrgb(119, 47, 208)
hslhsl(267, 63%, 50%)
oklchoklch(0.5 0.227 297.7)
Closest name: Hokkaido Lavender (#7736d9)Relative luminance 0.1051

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#88d02f

#2f37d0 · #c82fd0

#d0772f · #2fd077

Split-complementary

Open in tool →

#d0c82f · #37d02f

#d02f37 · #88d02f · #2fd0c8

Contrast

#772fd0 as textRatioAAAA largeAAAFix
Aaon white
6.77:1passpassfail
  • AAA: use #732dc8 as the text (7.15:1)
Aaon black
3.1:1failpassfail
  • AA: use #9359d9 as the text (4.67:1)
  • AAA: use #ae82e3 as the text (7.1:1)
  • AA: or shift the background to #d4d4d4 (4.57:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #772fd0 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#772fd0 reads as cool, vivid, technical. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #772fd0
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #772fd0 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/772fd0-b39cc4-dfda4e-2c1f2d-e9eaf1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md