Color

#772dd7

#772dd7
hex#772dd7
rgbrgb(119, 45, 215)
hslhsl(266, 68%, 51%)
oklchoklch(0.504 0.236 296.4)
Closest name: Hokkaido Lavender (#7736d9)Relative luminance 0.1071

Colors that go with #772dd7

Olive Green, Deep Sky Blue and Denim lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#8dd72d

#2d38d7 · #cc2dd7

#d7772d · #2dd777

Split-complementary

Open in tool →

#d7cc2d · #38d72d

#d72d38 · #8dd72d · #2dd7cc

Contrast

#772dd7 as textRatioAAAA largeAAAFix
Aaon white
6.69:1passpassfail
  • AAA: use #7228d2 as the text (7.12:1)
Aaon black
3.14:1failpassfail
  • AA: use #9054de as the text (4.51:1)
  • AAA: use #ae83e7 as the text (7.2:1)
  • AA: or shift the background to #d4d4d4 (4.51:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #772dd7 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#772dd7 reads as cool, vivid, technical. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #772dd7
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #772dd7 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/772dd7-b29cc4-dfd74e-2b1f2d-e9eaf1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md