Color

#772ce8

#772ce8
hex#772ce8
rgbrgb(119, 44, 232)
hslhsl(264, 80%, 54%)
oklchoklch(0.519 0.253 293.3)
Closest name: Hokkaido Lavender (#7736d9)Relative luminance 0.1155

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#9ce82c

#2c3fe8 · #d52ce8

#e8772c · #2ce877

Split-complementary

Open in tool →

#e8d52c · #3fe82c

#e82c3f · #9ce82c · #2ce8d5

Contrast

#772ce8 as textRatioAAAA largeAAAFix
Aaon white
6.34:1passpassfail
  • AAA: use #6e1ee6 as the text (7.02:1)
Aaon black
3.31:1failpassfail
  • AA: use #8f51ec as the text (4.56:1)
  • AAA: use #ac7ef1 as the text (7.01:1)
  • AA: or shift the background to #dbdbdb (4.58:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #772ce8 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#772ce8 reads as cool, vivid, technical. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #772ce8
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #772ce8 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/772ce8-b19cc4-dfd34e-2b1f2d-e9eaf1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md