Color

#772bb6

#772bb6
hex#772bb6
rgbrgb(119, 43, 182)
hslhsl(273, 62%, 44%)
oklchoklch(0.474 0.205 304.3)
Closest name: Fuchsia Nebula (#7722aa)Relative luminance 0.0903

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#69b62b

#322bb6 · #b62baf

#b6772b · #2bb677

Split-complementary

Open in tool →

#afb62b · #2bb632

#b6322b · #69b62b · #2bafb6

Contrast

#772bb6 as textRatioAAAA largeAAAFix
Aaon white
7.49:1passpasspassPasses AAA — no fix needed.
Aaon black
2.81:1failfailfail
  • AA: use #9b51d6 as the text (4.54:1)
  • AAA: use #b57fe1 as the text (7.09:1)
  • AA: or shift the background to #c9c9c9 (4.52:1)
  • AAA: or shift the background to #fafafa (7.17:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #772bb6 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#772bb6 reads as cool, vivid, technical. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #772bb6
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #772bb6 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/772bb6-b79cc4-c4cb62-2d1f2d-eae9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md