Color

#772bb1

#772bb1
hex#772bb1
rgbrgb(119, 43, 177)
hslhsl(274, 61%, 43%)
oklchoklch(0.47 0.2 305.7)
Closest name: Fuchsia Nebula (#7722aa)Relative luminance 0.0882

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#65b12b

#342bb1 · #b12ba8

#b1772b · #2bb177

Split-complementary

Open in tool →

#a8b12b · #2bb134

#b1342b · #65b12b · #2ba8b1

Contrast

#772bb1 as textRatioAAAA largeAAAFix
Aaon white
7.6:1passpasspassPasses AAA — no fix needed.
Aaon black
2.76:1failfailfail
  • AA: use #9d53d5 as the text (4.63:1)
  • AAA: use #b680e0 as the text (7.15:1)
  • AA: or shift the background to #c9c9c9 (4.59:1)
  • AAA: or shift the background to #f7f7f7 (7.09:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #772bb1 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#772bb1 reads as cool, vivid, technical. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #772bb1
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #772bb1 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/772bb1-b79cc4-c2cb62-2d1f2d-eae9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md