Color

#772ab7

#772ab7
hex#772ab7
rgbrgb(119, 42, 183)
hslhsl(273, 63%, 44%)
oklchoklch(0.474 0.207 304.1)
Closest name: Fuchsia Nebula (#7722aa)Relative luminance 0.09

Colors that go with #772ab7

Olive Green, Royal Blue and Teal lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#69b72a

#312ab7 · #b72ab0

#b7772a · #2ab777

Split-complementary

Open in tool →

#b0b72a · #2ab731

#b7312a · #69b72a · #2ab0b7

Contrast

#772ab7 as textRatioAAAA largeAAAFix
Aaon white
7.5:1passpasspassPasses AAA — no fix needed.
Aaon black
2.8:1failfailfail
  • AA: use #9b50d7 as the text (4.52:1)
  • AAA: use #b57ee2 as the text (7.05:1)
  • AA: or shift the background to #c9c9c9 (4.53:1)
  • AAA: or shift the background to #f7f7f7 (7:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #772ab7 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#772ab7 reads as cool, vivid, technical. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #772ab7
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #772ab7 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/772ab7-b79cc4-c4cb62-2d1f2d-eae9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md