Gemstone
Open in tool →Emerald, amethyst and ruby on velvet-black — the jewel-tone trio; the surface must be dark or the stones go plastic.
Color
#7727d3
#7727d3
hex
#7727d3rgb
rgb(119, 39, 211)hsl
hsl(268, 69%, 49%)oklch
oklch(0.495 0.237 297.7)Closest name: Hokkaido Lavender (#7736d9)Relative luminance 0.1008
Colors that go with #7727d3
Olive Green, Deep Sky Blue and Denim lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.
Olive Green #808000
complementaryOlive Green sits directly opposite #7727d3 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight.
Deep Sky Blue #00bfff
shippedDesigners have shipped Deep Sky Blue with #7727d3: 3 real palettes, including Kraken's brand system and Render's brand system, as the accent.
Denim #1560bd
shippedDesigners have shipped Denim with #7727d3: 3 real palettes, including Linkedin's brand system and Peacock, as the lead colour.
Medium Slate Blue #7b68ee
shippedMedium Slate Blue shows up next to #7727d3 in 3 real palettes, including ClickUp's brand system and Stripe's brand system, as the supporting colour.
Royal Blue #4169e1
analogousshippedRoyal Blue is #7727d3's neighbour on the wheel, so the two read as one family — use it for hover states, gradients and secondary surfaces.
Teal #008080
triadicshippedTeal completes a triad with #7727d3 — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash.
Forest Green #228b22
split-complementForest Green is a split-complement of #7727d3: nearly opposite, so it still pops against it, without the vibrating edge of a true complement.
Charcoal #36454f
neutralCharcoal is the text near-black for #7727d3: softer than #000 and cool enough to feel like part of the same palette.
Real palettes that use #7727d3
Tints & shades
Harmonies
Contrast
| #7727d3 as text | Ratio | AA | AA large | AAA | Fix |
|---|---|---|---|---|---|
Aaon white | 6.96:1 | pass | pass | fail |
|
Aaon black | 3.02:1 | fail | pass | fail |
Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #7727d3 as the background.
Brands using this color
No public brand in the corpus uses this exact color yet. Extract a brand to add one.
Palettes built around it
Fonts for this mood
#7727d3 reads as cool, vivid, technical. The font library is tagged with the same vocabulary:
mcpConnect your agent — build around #7727d3
live endpointPoint any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.
endpoint
https://mcp.brandsweets.com/colors/mcpclaude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt
›analyze #7727d3 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link
tool url
/palettes/new/7727d3-b39cc4-dfdc4e-2c1f2d-e9eaf1?lock=0&style=vibrantWant the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.
Machine-readable: color.md