Color
#77278b
#77278brgb(119, 39, 139)hsl(288, 56%, 35%)oklch(0.438 0.168 318.8)Colors that go with #77278b
Denim, Forest Green and Teal lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.
Denim #1560bd
shippedDesigners have shipped Denim with #77278b: 4 real palettes, including Slack's brand system and Hinge's brand system, as the lead colour.
Forest Green #228b22
complementaryForest Green sits directly opposite #77278b on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight.
Teal #008080
split-complementshippedTeal is a split-complement of #77278b: nearly opposite, so it still pops against it, without the vibrating edge of a true complement.
Charcoal #36454f
neutralshippedCharcoal is the text near-black for #77278b: softer than #000 and cool enough to feel like part of the same palette.
Crimson #dc143c
shippedCrimson is paired with #77278b in 3 real palettes, including Lenovo's brand system and Wells Fargo's brand system, as the supporting colour.
Tomato #ff6347
shipped3 real palettes, including FedEx's brand system and Golden Hour put Tomato beside #77278b, as the supporting colour.
Olive Green #808000
split-complementOlive Green is a split-complement of #77278b: nearly opposite, so it still pops against it, without the vibrating edge of a true complement.
Blue Violet #8a2be2
shippedBlue Violet is paired with #77278b in two real palettes: Taco Bell's brand system and Twitch's brand system, as the supporting colour.
Real palettes that use #77278b
Tints & shades
Harmonies
Contrast
| #77278b as text | Ratio | AA | AA large | AAA | Fix |
|---|---|---|---|---|---|
Aaon white | 8.58:1 | pass | pass | pass | Passes AAA — no fix needed. |
Aaon black | 2.45:1 | fail | fail | fail |
Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #77278b as the background.
Brands using this color
No public brand in the corpus uses this exact color yet. Extract a brand to add one.
Fonts for this mood
#77278b reads as cool, modern. The font library is tagged with the same vocabulary:
Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.
https://mcp.brandsweets.com/colors/mcpclaude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
›analyze #77278b and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link
/palettes/new/77278b-be9fc1-aacb62-2d1f2a-ece9f1?lock=0&style=vibrantWant the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.
Machine-readable: color.md