Color

#7724eb

#7724eb
hex#7724eb
rgbrgb(119, 36, 235)
hslhsl(265, 83%, 53%)
oklchoklch(0.515 0.262 293.3)
Closest name: Poisoning Purple (#7f01fe)Relative luminance 0.1118

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#98eb24

#2434eb · #da24eb

#eb7724 · #24eb77

Split-complementary

Open in tool →

#ebda24 · #34eb24

#eb2434 · #98eb24 · #24ebda

Contrast

#7724eb as textRatioAAAA largeAAAFix
Aaon white
6.49:1passpassfail
  • AAA: use #6e16e9 as the text (7.11:1)
Aaon black
3.24:1failpassfail
  • AA: use #914eef as the text (4.54:1)
  • AAA: use #b181f3 as the text (7.3:1)
  • AA: or shift the background to #d9d9d9 (4.6:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #7724eb as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#7724eb reads as cool, vivid, technical. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #7724eb
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #7724eb and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/7724eb-b19cc4-dfd54e-2b1f2d-e9eaf1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md