Color

#771fdb

#771fdb
hex#771fdb
rgbrgb(119, 31, 219)
hslhsl(268, 75%, 49%)
oklchoklch(0.497 0.25 296.6)
Closest name: Hokkaido Lavender (#7736d9)Relative luminance 0.1002

Colors that go with #771fdb

Olive Green, Deep Sky Blue and Medium Slate Blue lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#83db1f

#1f25db · #d41fdb

#db771f · #1fdb77

Split-complementary

Open in tool →

#dbd41f · #25db1f

#db1f25 · #83db1f · #1fdbd4

Contrast

#771fdb as textRatioAAAA largeAAAFix
Aaon white
6.99:1passpassfail
  • AAA: use #741fd6 as the text (7.22:1)
Aaon black
3:1failpassfail
  • AA: use #9751e6 as the text (4.64:1)
  • AAA: use #b17eed as the text (7.08:1)
  • AA: or shift the background to #d1d1d1 (4.58:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #771fdb as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#771fdb reads as cool, vivid, technical. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #771fdb
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #771fdb and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/771fdb-b39cc4-dfdc4e-2c1f2d-e9eaf1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md