Color

#771f89

#771f89
hex#771f89
rgbrgb(119, 31, 137)
hslhsl(290, 63%, 33%)
oklchoklch(0.429 0.175 320.1)
Closest name: Ultraberry (#770088)Relative luminance 0.0671

Colors that go with #771f89

Forest Green, Teal and Blue Violet lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#31891f

#421f89 · #891f66

#89771f · #1f8977

Split-complementary

Open in tool →

#66891f · #1f8942

#89421f · #31891f · #1f6689

Contrast

#771f89 as textRatioAAAA largeAAAFix
Aaon white
8.97:1passpasspassPasses AAA — no fix needed.
Aaon black
2.34:1failfailfail
  • AA: use #b837d2 as the text (4.52:1)
  • AAA: use #cd72df as the text (7.07:1)
  • AA: or shift the background to #b8b8b8 (4.52:1)
  • AAA: or shift the background to #e6e6e6 (7.19:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #771f89 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#771f89 reads as cool, vivid, technical. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #771f89
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #771f89 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/771f89-bf9fc1-a6cb62-2d1f29-ece9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md