Color

#771c87

#771c87
hex#771c87
rgbrgb(119, 28, 135)
hslhsl(291, 66%, 32%)
oklchoklch(0.425 0.177 321.1)
Closest name: Ultraberry (#770088)Relative luminance 0.065

Colors that go with #771c87

Forest Green, Teal and Charcoal lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#2c871c

#411c87 · #871c62

#87771c · #1c8777

Split-complementary

Open in tool →

#62871c · #1c8741

#87411c · #2c871c · #1c6287

Contrast

#771c87 as textRatioAAAA largeAAAFix
Aaon white
9.13:1passpasspassPasses AAA — no fix needed.
Aaon black
2.3:1failfailfail
  • AA: use #bc30d5 as the text (4.52:1)
  • AAA: use #d06fe2 as the text (7.05:1)
  • AA: or shift the background to #b8b8b8 (4.6:1)
  • AAA: or shift the background to #e3e3e3 (7.11:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #771c87 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#771c87 reads as cool, vivid, technical. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #771c87
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #771c87 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/771c87-bf9fc1-a4cb62-2d1f29-ece9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md