Color

#7718dc

#7718dc
hex#7718dc
rgbrgb(119, 24, 220)
hslhsl(269, 80%, 48%)
oklchoklch(0.494 0.255 296.8)
Closest name: Hokkaido Lavender (#7736d9)Relative luminance 0.0974

Colors that go with #7718dc

Olive Green, Deep Sky Blue and Denim lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#7edc18

#181cdc · #d918dc

#dc7718 · #18dc77

Split-complementary

Open in tool →

#dcd918 · #1cdc18

#dc181c · #7edc18 · #18dcd9

Contrast

#7718dc as textRatioAAAA largeAAAFix
Aaon white
7.12:1passpasspassPasses AAA — no fix needed.
Aaon black
2.95:1failfailfail
  • AA: use #994ceb as the text (4.59:1)
  • AAA: use #b67ef1 as the text (7.24:1)
  • AA: or shift the background to #cfcfcf (4.57:1)
  • AAA: or shift the background to #ffffff (7.12:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #7718dc as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#7718dc reads as cool, vivid, technical. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #7718dc
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #7718dc and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/7718dc-b49cc4-cbcb62-2c1f2d-e9e9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md