Color

#771874

#771874
hex#771874
rgbrgb(119, 24, 116)
hslhsl(302, 66%, 28%)
oklchoklch(0.41 0.165 329.5)
Closest name: purple (#800080)Relative luminance 0.0584

Colors that go with #771874

Sea Green, Charcoal and Teal lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#18771b

#4b1877 · #771844

#737718 · #187377

Split-complementary

Open in tool →

#447718 · #18774b

#774b18 · #18771b · #184477

Contrast

#771874 as textRatioAAAA largeAAAFix
Aaon white
9.69:1passpasspassPasses AAA — no fix needed.
Aaon black
2.17:1failfailfail
  • AA: use #c729c2 as the text (4.52:1)
  • AAA: use #e067dc as the text (7.14:1)
  • AA: or shift the background to #b3b3b3 (4.62:1)
  • AAA: or shift the background to #dedede (7.2:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #771874 as the background.

Brands using this color

Fonts for this mood

#771874 reads as warm, vivid, dark. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #771874
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #771874 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/771874-c19fbc-91cb62-2d1f27-eee9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md