Color

#770fbd

#770fbd
hex#770fbd
rgbrgb(119, 15, 189)
hslhsl(276, 85%, 40%)
oklchoklch(0.461 0.232 304.3)
Closest name: Fuchsia Nebula (#7722aa)Relative luminance 0.0794

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#55bd0f

#210fbd · #bd0fab

#bd770f · #0fbd77

Split-complementary

Open in tool →

#abbd0f · #0fbd21

#bd210f · #55bd0f · #0fabbd

Contrast

#770fbd as textRatioAAAA largeAAAFix
Aaon white
8.12:1passpasspassPasses AAA — no fix needed.
Aaon black
2.59:1failfailfail
  • AA: use #a83eef as the text (4.6:1)
  • AAA: use #c276f4 as the text (7.19:1)
  • AA: or shift the background to #c2c2c2 (4.56:1)
  • AAA: or shift the background to #f0f0f0 (7.12:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #770fbd as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#770fbd reads as cool, vivid, technical. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #770fbd
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #770fbd and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/770fbd-b99cc4-bfcb62-2d1f2d-eae9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md