Color

#770fb8

#770fb8
hex#770fb8
rgbrgb(119, 15, 184)
hslhsl(277, 85%, 39%)
oklchoklch(0.457 0.228 305.6)
Closest name: Fuchsia Nebula (#7722aa)Relative luminance 0.0772

Colors that go with #770fb8

Olive Green, Denim and Royal Blue lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#50b80f

#230fb8 · #b80fa4

#b8770f · #0fb877

Split-complementary

Open in tool →

#a4b80f · #0fb823

#b8230f · #50b80f · #0fa4b8

Contrast

#770fb8 as textRatioAAAA largeAAAFix
Aaon white
8.25:1passpasspassPasses AAA — no fix needed.
Aaon black
2.54:1failfailfail
  • AA: use #a939ef as the text (4.52:1)
  • AAA: use #c476f4 as the text (7.24:1)
  • AA: or shift the background to #c2c2c2 (4.63:1)
  • AAA: or shift the background to #ededed (7.05:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #770fb8 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#770fb8 reads as cool, vivid, technical. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #770fb8
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #770fb8 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/770fb8-b99cc4-bdcb62-2d1f2c-eae9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md