Color

#770e73

#770e73
hex#770e73
rgbrgb(119, 14, 115)
hslhsl(302, 79%, 26%)
oklchoklch(0.403 0.173 330)
Closest name: purple (#800080)Relative luminance 0.0547

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#0e7711

#460e77 · #770e3f

#73770e · #0e7377

Split-complementary

Open in tool →

#3f770e · #0e7746

#77460e · #0e7711 · #0e3f77

Contrast

#770e73 as textRatioAAAA largeAAAFix
Aaon white
10.02:1passpasspassPasses AAA — no fix needed.
Aaon black
2.09:1failfailfail
  • AA: use #cd18c7 as the text (4.55:1)
  • AAA: use #eb56e6 as the text (7.01:1)
  • AA: or shift the background to #b0b0b0 (4.62:1)
  • AAA: or shift the background to #d9d9d9 (7.1:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #770e73 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#770e73 reads as warm, vivid, dark. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #770e73
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #770e73 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/770e73-c19fbc-91cb62-2d1f27-eee9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md