Color

#770e71

#770e71
hex#770e71
rgbrgb(119, 14, 113)
hslhsl(303, 79%, 26%)
oklchoklch(0.402 0.171 331)
Closest name: purple (#800080)Relative luminance 0.0543

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#0e7713

#480e77 · #770e3d

#71770e · #0e7177

Split-complementary

Open in tool →

#3d770e · #0e7748

#77480e · #0e7713 · #0e3d77

Contrast

#770e71 as textRatioAAAA largeAAAFix
Aaon white
10.07:1passpasspassPasses AAA — no fix needed.
Aaon black
2.09:1failfailfail
  • AA: use #cd18c4 as the text (4.52:1)
  • AAA: use #ec5be4 as the text (7.18:1)
  • AA: or shift the background to #b0b0b0 (4.64:1)
  • AAA: or shift the background to #d9d9d9 (7.13:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #770e71 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#770e71 reads as warm, vivid, dark. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #770e71
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #770e71 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/770e71-c19fbb-8fcb62-2d1f26-eee9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md