Color

#770b79

#770b79
hex#770b79
rgbrgb(119, 11, 121)
hslhsl(299, 83%, 26%)
oklchoklch(0.405 0.179 327.4)
Closest name: purple (#800080)Relative luminance 0.0554

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#0d790b

#400b79 · #790b44

#79770b · #0b7977

Split-complementary

Open in tool →

#44790b · #0b7940

#79400b · #0d790b · #0b4479

Contrast

#770b79 as textRatioAAAA largeAAAFix
Aaon white
9.96:1passpasspassPasses AAA — no fix needed.
Aaon black
2.11:1failfailfail
  • AA: use #cf14d2 as the text (4.68:1)
  • AAA: use #ec52ef as the text (7.02:1)
  • AA: or shift the background to #b0b0b0 (4.59:1)
  • AAA: or shift the background to #d9d9d9 (7.06:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #770b79 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#770b79 reads as cool, vivid, dark. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #770b79
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #770b79 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/770b79-c19fbd-96cb62-2d1f27-ede9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md