Color

#770a8a

#770a8a
hex#770a8a
rgbrgb(119, 10, 138)
hslhsl(291, 86%, 29%)
oklchoklch(0.417 0.192 320.5)
Closest name: Ultraberry (#770088)Relative luminance 0.0597

Colors that go with #770a8a

Forest Green, Teal and Olive Green lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Real palettes that use #770a8a

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#1d8a0a

#370a8a · #8a0a5d

#8a760a · #0a8a76

Split-complementary

Open in tool →

#5d8a0a · #0a8a37

#8a370a · #1d8a0a · #0a5d8a

Contrast

#770a8a as textRatioAAAA largeAAAFix
Aaon white
9.57:1passpasspassPasses AAA — no fix needed.
Aaon black
2.19:1failfailfail
  • AA: use #c411e4 as the text (4.55:1)
  • AAA: use #de62f3 as the text (7.15:1)
  • AA: or shift the background to #b3b3b3 (4.56:1)
  • AAA: or shift the background to #dedede (7.11:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #770a8a as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#770a8a reads as cool, vivid, dark. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #770a8a
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #770a8a and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/770a8a-bf9fc1-a4cb62-2d1f29-ece9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md