Color

#770872

#770872
hex#770872
rgbrgb(119, 8, 114)
hslhsl(303, 87%, 25%)
oklchoklch(0.4 0.175 330.5)
Closest name: purple (#800080)Relative luminance 0.0531

Colors that go with #770872

Sea Green, Teal and Olive Green lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#08770e

#450877 · #77083a

#727708 · #087277

Split-complementary

Open in tool →

#3a7708 · #087745

#774508 · #08770e · #083a77

Contrast

#770872 as textRatioAAAA largeAAAFix
Aaon white
10.18:1passpasspassPasses AAA — no fix needed.
Aaon black
2.06:1failfailfail
  • AA: use #d20fc8 as the text (4.64:1)
  • AAA: use #f34feb as the text (7.13:1)
  • AA: or shift the background to #adadad (4.54:1)
  • AAA: or shift the background to #d6d6d6 (7.01:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #770872 as the background.

Brands using this color

Fonts for this mood

#770872 reads as warm, vivid, dark. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #770872
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #770872 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/770872-c19fbb-8fcb62-2d1f26-eee9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md