Color

#770870

#770870
hex#770870
rgbrgb(119, 8, 112)
hslhsl(304, 87%, 25%)
oklchoklch(0.398 0.174 331.5)
Closest name: purple (#800080)Relative luminance 0.0527

Colors that go with #770870

Sea Green, Teal and Olive Green lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#087710

#470877 · #770838

#707708 · #087077

Split-complementary

Open in tool →

#387708 · #087747

#774708 · #087710 · #083877

Contrast

#770870 as textRatioAAAA largeAAAFix
Aaon white
10.23:1passpasspassPasses AAA — no fix needed.
Aaon black
2.05:1failfailfail
  • AA: use #d20fc5 as the text (4.61:1)
  • AAA: use #f34fe8 as the text (7.09:1)
  • AA: or shift the background to #adadad (4.56:1)
  • AAA: or shift the background to #d6d6d6 (7.04:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #770870 as the background.

Brands using this color

Fonts for this mood

#770870 reads as warm, vivid, dark. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #770870
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #770870 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/770870-c19fba-8ecb62-2d1f26-eee9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md