Color

#7706db

#7706db
hex#7706db
rgbrgb(119, 6, 219)
hslhsl(272, 95%, 44%)
oklchoklch(0.486 0.26 297.5)
Closest name: Hokkaido Lavender (#7736d9)Relative luminance 0.0917

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#69db06

#0d06db · #db06d4

#db7706 · #06db77

Split-complementary

Open in tool →

#d4db06 · #06db0d

#db0d06 · #69db06 · #06d4db

Contrast

#7706db as textRatioAAAA largeAAAFix
Aaon white
7.41:1passpasspassPasses AAA — no fix needed.
Aaon black
2.83:1failfailfail
  • AA: use #a23dfa as the text (4.58:1)
  • AAA: use #bc74fb as the text (7.03:1)
  • AA: or shift the background to #cccccc (4.62:1)
  • AAA: or shift the background to #fafafa (7.1:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #7706db as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#7706db reads as cool, vivid, technical. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #7706db
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #7706db and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/7706db-b69cc4-c5cb62-2d1f2d-eae9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md