Color

#77057f

#77057f
hex#77057f
rgbrgb(119, 5, 127)
hslhsl(296, 92%, 26%)
oklchoklch(0.407 0.187 324.9)
Closest name: Ultraberry (#770088)Relative luminance 0.0556

Colors that go with #77057f

Forest Green, Charcoal and Denim lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#0d7f05

#3a057f · #7f054a

#7f7705 · #057f77

Split-complementary

Open in tool →

#4a7f05 · #057f3a

#7f3a05 · #0d7f05 · #054a7f

Contrast

#77057f as textRatioAAAA largeAAAFix
Aaon white
9.94:1passpasspassPasses AAA — no fix needed.
Aaon black
2.11:1failfailfail
  • AA: use #ca09d7 as the text (4.53:1)
  • AAA: use #ec4ff8 as the text (7.04:1)
  • AA: or shift the background to #b0b0b0 (4.58:1)
  • AAA: or shift the background to #d9d9d9 (7.04:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #77057f as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#77057f reads as cool, vivid, dark. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #77057f
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #77057f and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/77057f-c19fbf-9ccb62-2d1f28-ede9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md