Color

#770347

#770347
hex#770347
rgbrgb(119, 3, 71)
hslhsl(325, 95%, 24%)
oklchoklch(0.374 0.152 353.5)
Closest name: Bordeaux (#7b002c)Relative luminance 0.0444

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#037734

#6e0377 · #77030d

#477703 · #034777

Split-complementary

Open in tool →

#0d7703 · #03776e

#776e03 · #037734 · #030d77

Contrast

#770347 as textRatioAAAA largeAAAFix
Aaon white
11.12:1passpasspassPasses AAA — no fix needed.
Aaon black
1.89:1failfailfail
  • AA: use #e00685 as the text (4.53:1)
  • AAA: use #fb56b6 as the text (7.11:1)
  • AA: or shift the background to #a6a6a6 (4.57:1)
  • AAA: or shift the background to #cfcfcf (7.14:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #770347 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#770347 reads as warm, vivid, dark. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #770347
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #770347 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/770347-c19faf-69cb62-2d1f21-f0e9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md