Color

#769cbc

#769cbc
hex#769cbc
rgbrgb(118, 156, 188)
hslhsl(207, 34%, 60%)
oklchoklch(0.677 0.063 244.3)
Closest name: Blank Stare (#8b9cac)Relative luminance 0.3126

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#bc9676

#76bcb8 · #767abc

#bc769c · #9cbc76

Split-complementary

Open in tool →

#bc767a · #bcb876

#b876bc · #bc9676 · #7abc76

Contrast

#769cbc as textRatioAAAA largeAAAFix
Aaon white
2.9:1failfailfail
  • AA: use #4d799d as the text (4.63:1)
  • AAA: use #3b5c78 as the text (7.03:1)
  • AA: or shift the background to #303030 (4.56:1)
  • AAA: or shift the background to #050505 (7.04:1)
Aaon black
7.25:1passpasspassPasses AAA — no fix needed.

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #769cbc as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

mcpConnect your agent — build around #769cbc
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #769cbc and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/769cbc-9cadc4-df4e53-1f212d-e9f1f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md