Color

#7698bc

#7698bc
hex#7698bc
rgbrgb(118, 152, 188)
hslhsl(211, 34%, 60%)
oklchoklch(0.668 0.066 250.3)
Closest name: Galactic Gossamer (#7f8cb8)Relative luminance 0.2994

Colors that go with #7698bc

Charcoal, Peru and Copper lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Real palettes that use #7698bc

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#bc9a76

#76bbbc · #7776bc

#bc7698 · #98bc76

Split-complementary

Open in tool →

#bc7776 · #bbbc76

#bc76bb · #bc9a76 · #76bc77

Contrast

#7698bc as textRatioAAAA largeAAAFix
Aaon white
3.01:1failpassfail
  • AA: use #5179a4 as the text (4.54:1)
  • AAA: use #3d5b7b as the text (7.04:1)
  • AA: or shift the background to #2e2e2e (4.52:1)
Aaon black
6.99:1passpassfail
  • AAA: use #7a9abd as the text (7.18:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #7698bc as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

mcpConnect your agent — build around #7698bc
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #7698bc and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/7698bc-9cabc4-df534e-1f202d-e9f1f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md