Arctic
Open in tool →Navy type on white with an ice-blue accent: crisp and corporate without going grey.
Color
#7697b2
#7697b2
hex
#7697b2rgb
rgb(118, 151, 178)hsl
hsl(207, 28%, 58%)oklch
oklch(0.661 0.055 243.4)Closest name: Cool Gray (#8c92ac)Relative luminance 0.292
Colors that go with #7697b2
Charcoal, Peru and Amber lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.
Charcoal #36454f
neutralshippedCharcoal is the text near-black for #7697b2: softer than #000 and cool enough to feel like part of the same palette.
Peru #cd853f
complementaryshippedPeru sits directly opposite #7697b2 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight.
Amber #ffbf00
shippedAmber is paired with #7697b2 in 4 real palettes, including Beach Hut and NBA's brand system, as the supporting colour — a combination designers have actually shipped, not a computed rotation.
Blush Pink #e8b4b8
shippedBlush Pink is paired with #7697b2 in 4 real palettes, including Estate and Rain Garden, as the accent — a combination designers have actually shipped, not a computed rotation.
Copper #b87333
shippedCopper is paired with #7697b2 in 5 real palettes, including Dusk and Atelier, as the accent — a combination designers have actually shipped, not a computed rotation.
Denim #1560bd
shippedDenim is paired with #7697b2 in 6 real palettes, including Dusk and Open House, as the lead colour — a combination designers have actually shipped, not a computed rotation.
Midnight Blue #191970
shippedMidnight Blue is paired with #7697b2 in 7 real palettes, including Open House and First Snow, as the text colour against it — a combination designers have actually shipped, not a computed rotation.
Orange #ffa500
shippedOrange is paired with #7697b2 in 4 real palettes, including Graphite and Gopro's brand system, as the accent — a combination designers have actually shipped, not a computed rotation.
Real palettes that use #7697b2
Tints & shades
Harmonies
Contrast
| #7697b2 as text | Ratio | AA | AA large | AAA | Fix |
|---|---|---|---|---|---|
Aaon white | 3.07:1 | fail | pass | fail | |
Aaon black | 6.84:1 | pass | pass | fail |
|
Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #7697b2 as the background.
Brands using this color
No public brand in the corpus uses this exact color yet. Extract a brand to add one.
Palettes built around it
mcpConnect your agent — build around #7697b2
live endpointPoint any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.
endpoint
https://mcp.brandsweets.com/colors/mcpclaude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt
›analyze #7697b2 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link
tool url
/palettes/new/7697b2-9cadc4-df4e53-1f212d-e9f1f1?lock=0&style=vibrantWant the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.
Machine-readable: color.md