Color
#7696bc
#7696bcrgb(118, 150, 188)hsl(213, 34%, 60%)oklch(0.663 0.067 253.1)Colors that go with #7696bc
Charcoal, Peru and Amber lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.
Charcoal #36454f
neutralshippedCharcoal is the text near-black for #7696bc: softer than #000 and cool enough to feel like part of the same palette.
Peru #cd853f
complementaryshippedPeru sits directly opposite #7696bc on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight.
Amber #ffbf00
shippedAmber is paired with #7696bc in 7 real palettes, including Beach Hut and Ahrefs's brand system, as the supporting colour.
Copper #b87333
shippedDesigners have shipped Copper with #7696bc: 6 real palettes, including Dusk and Atelier, as the accent.
Deep Sky Blue #00bfff
shippedDesigners have shipped Deep Sky Blue with #7696bc: 5 real palettes, including Snowflake AI Data Cloud's brand system and Remix's brand system, as the supporting colour.
Denim #1560bd
shippedDesigners have shipped Denim with #7696bc: 7 real palettes, including Dusk and Open House, as the lead colour.
Midnight Blue #191970
shipped8 real palettes, including Open House and First Snow put Midnight Blue beside #7696bc, as the text colour against it.
Orange #ffa500
shipped4 real palettes, including Graphite and Gopro's brand system put Orange beside #7696bc, as the accent.
Real palettes that use #7696bc
Tints & shades
Harmonies
Contrast
| #7696bc as text | Ratio | AA | AA large | AAA | Fix |
|---|---|---|---|---|---|
Aaon white | 3.06:1 | fail | pass | fail | |
Aaon black | 6.86:1 | pass | pass | fail |
|
Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #7696bc as the background.
Brands using this color
No public brand in the corpus uses this exact color yet. Extract a brand to add one.
Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.
https://mcp.brandsweets.com/colors/mcpclaude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
›analyze #7696bc and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link
/palettes/new/7696bc-9ca9c4-df584e-1f202d-e9f0f1?lock=0&style=vibrantWant the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.
Machine-readable: color.md