Color

#768fad

#768fad
hex#768fad
rgbrgb(118, 143, 173)
hslhsl(213, 25%, 57%)
oklchoklch(0.642 0.053 253.2)
Closest name: Galactic Gossamer (#7f8cb8)Relative luminance 0.2651

Colors that go with #768fad

Charcoal, Copper and Crimson lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Real palettes that use #768fad

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#ad9476

#76aaad · #7976ad

#ad768f · #8fad76

Split-complementary

Open in tool →

#ad7976 · #aaad76

#ad76aa · #ad9476 · #76ad79

Contrast

#768fad as textRatioAAAA largeAAAFix
Aaon white
3.33:1failpassfail
  • AA: use #5c7799 as the text (4.61:1)
  • AAA: use #455a73 as the text (7.09:1)
  • AA: or shift the background to #262626 (4.54:1)
Aaon black
6.3:1passpassfail
  • AAA: use #8399b4 as the text (7.18:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #768fad as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Palettes built around it

mcpConnect your agent — build around #768fad
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #768fad and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/768fad-9ca9c4-df584e-1f202d-e9f0f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md