Color

#768bad

#768bad
hex#768bad
rgbrgb(118, 139, 173)
hslhsl(217, 25%, 57%)
oklchoklch(0.633 0.057 260)
Closest name: Galactic Gossamer (#7f8cb8)Relative luminance 0.2533

Colors that go with #768bad

Charcoal, Copper and Blush Pink lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#ad9876

#76a6ad · #7c76ad

#ad768b · #8bad76

Split-complementary

Open in tool →

#ad7c76 · #a6ad76

#ad76a6 · #ad9876 · #76ad7c

Contrast

#768bad as textRatioAAAA largeAAAFix
Aaon white
3.46:1failpassfail
  • AA: use #5e769c as the text (4.62:1)
  • AAA: use #475976 as the text (7.1:1)
  • AA: or shift the background to #212121 (4.65:1)
Aaon black
6.07:1passpassfail
  • AAA: use #8698b6 as the text (7.18:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #768bad as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Palettes built around it

mcpConnect your agent — build around #768bad
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #768bad and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/768bad-9ca7c4-df624e-201f2d-e9f0f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md