Color
#768b8f
#768b8frgb(118, 139, 143)hsl(190, 10%, 51%)oklch(0.621 0.025 210.4)Colors that go with #768b8f
Charcoal, Burlywood and Champagne lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.
Charcoal #36454f
neutralshippedCharcoal is the text near-black that reads cleanly against #768b8f without the hard edge of pure #000.
Burlywood #deb887
shippedBurlywood is paired with #768b8f in 4 real palettes, including Kiln and Coastal, as the accent.
Champagne #f7e7ce
shipped6 real palettes, including Midnight Luxe and Forest Floor put Champagne beside #768b8f, as that palette's text colour.
Copper #b87333
shippedDesigners have shipped Copper with #768b8f: 6 real palettes, including Atelier and Clean Beauty, as the accent.
Crimson #dc143c
shippedCrimson is paired with #768b8f in 5 real palettes, including Diner and Retro Pop, as the lead colour.
Denim #1560bd
shippedDesigners have shipped Denim with #768b8f: 10 real palettes, including Dusk and Campus, as the lead colour.
Midnight Blue #191970
shipped9 real palettes, including Plaid's brand system and Tide Pool put Midnight Blue beside #768b8f, as the supporting colour.
Peru #cd853f
shipped5 real palettes, including Estate and Kiln put Peru beside #768b8f, as the lead colour.
Real palettes that use #768b8f
Tints & shades
Harmonies
Contrast
| #768b8f as text | Ratio | AA | AA large | AAA | Fix |
|---|---|---|---|---|---|
Aaon white | 3.58:1 | fail | pass | fail | |
Aaon black | 5.86:1 | pass | pass | fail |
|
Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #768b8f as the background.
Brands using this color
No public brand in the corpus uses this exact color yet. Extract a brand to add one.
Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.
https://mcp.brandsweets.com/colors/mcpclaude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
›analyze #768b8f and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link
/palettes/new/768b8f-a2b6be-df4e7c-1f252d-e9f1ef?lock=0&style=vibrantWant the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.
Machine-readable: color.md