Color
#768a98
#768a98rgb(118, 138, 152)hsl(205, 14%, 53%)oklch(0.622 0.031 238.6)Colors that go with #768a98
Charcoal, Copper and Champagne lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.
Charcoal #36454f
neutralshippedCharcoal is the text near-black for #768a98: softer than #000 and cool enough to feel like part of the same palette.
Copper #b87333
complementaryshippedCopper sits directly opposite #768a98 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight.
Champagne #f7e7ce
shipped4 real palettes, including Midnight Luxe and Forest Floor put Champagne beside #768a98, as that palette's text colour.
Crimson #dc143c
shippedCrimson is paired with #768a98 in 4 real palettes, including Retro Pop and Diner, as the lead colour.
Denim #1560bd
shippedDesigners have shipped Denim with #768a98: 7 real palettes, including Dusk and Campus, as the lead colour.
Midnight Blue #191970
shipped9 real palettes, including Plaid's brand system and Open House put Midnight Blue beside #768a98, as the supporting colour.
Orange #ffa500
shipped4 real palettes, including Campus and Graphite put Orange beside #768a98, as the accent.
Peru #cd853f
shipped5 real palettes, including Estate and Kiln put Peru beside #768a98, as the lead colour.
Tints & shades
Harmonies
Contrast
| #768a98 as text | Ratio | AA | AA large | AAA | Fix |
|---|---|---|---|---|---|
Aaon white | 3.58:1 | fail | pass | fail | |
Aaon black | 5.86:1 | pass | pass | fail |
|
Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #768a98 as the background.
Brands using this color
No public brand in the corpus uses this exact color yet. Extract a brand to add one.
Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.
https://mcp.brandsweets.com/colors/mcpclaude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
›analyze #768a98 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link
/palettes/new/768a98-9cafc4-df4e58-1f212d-e9f1f0?lock=0&style=vibrantWant the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.
Machine-readable: color.md