Color

#767cc1

#767cc1
hex#767cc1
rgbrgb(118, 124, 193)
hslhsl(235, 38%, 61%)
oklchoklch(0.61 0.104 279)
Closest name: Flood (#6677bb)Relative luminance 0.2212

Colors that go with #767cc1

Charcoal, Sea Green and Amber lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#c1bb76

#76a2c1 · #9576c1

#c1767c · #7cc176

Split-complementary

Open in tool →

#c19576 · #a2c176

#c176a2 · #c1bb76 · #76c195

Contrast

#767cc1 as textRatioAAAA largeAAAFix
Aaon white
3.87:1failpassfail
  • AA: use #686fbb as the text (4.59:1)
  • AAA: use #4950a2 as the text (7.11:1)
  • AA: or shift the background to #171717 (4.63:1)
Aaon black
5.42:1passpassfail
  • AAA: use #8e94cc as the text (7.26:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #767cc1 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#767cc1 reads as cool, modern. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #767cc1
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #767cc1 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/767cc1-9e9cc4-df8d4e-241f2d-e9eef1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md