Color

#767bc1

#767bc1
hex#767bc1
rgbrgb(118, 123, 193)
hslhsl(236, 38%, 61%)
oklchoklch(0.608 0.106 279.6)
Closest name: Flood (#6677bb)Relative luminance 0.2187

Colors that go with #767bc1

Charcoal, Sea Green and Amber lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#c1bc76

#76a1c1 · #9776c1

#c1767b · #7bc176

Split-complementary

Open in tool →

#c19776 · #a1c176

#c176a1 · #c1bc76 · #76c197

Contrast

#767bc1 as textRatioAAAA largeAAAFix
Aaon white
3.91:1failpassfail
  • AA: use #686dbb as the text (4.67:1)
  • AAA: use #4a50a5 as the text (7.04:1)
  • AA: or shift the background to #171717 (4.59:1)
Aaon black
5.37:1passpassfail
  • AAA: use #8e93cc as the text (7.2:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #767bc1 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#767bc1 reads as cool, modern. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #767bc1
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #767bc1 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/767bc1-9e9cc4-df8f4e-241f2d-e9eef1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md