Color

#761fbd

#761fbd
hex#761fbd
rgbrgb(118, 31, 189)
hslhsl(273, 72%, 43%)
oklchoklch(0.469 0.222 303.1)
Closest name: Fuchsia Nebula (#7722aa)Relative luminance 0.0851

Colors that go with #761fbd

Olive Green, Royal Blue and Teal lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Real palettes that use #761fbd

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#66bd1f

#271fbd · #bd1fb5

#bd761f · #1fbd76

Split-complementary

Open in tool →

#b5bd1f · #1fbd27

#bd271f · #66bd1f · #1fb5bd

Contrast

#761fbd as textRatioAAAA largeAAAFix
Aaon white
7.77:1passpasspassPasses AAA — no fix needed.
Aaon black
2.7:1failfailfail
  • AA: use #9e4be2 as the text (4.56:1)
  • AAA: use #b87bea as the text (7.06:1)
  • AA: or shift the background to #c7c7c7 (4.6:1)
  • AAA: or shift the background to #f5f5f5 (7.13:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #761fbd as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#761fbd reads as cool, vivid, technical. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #761fbd
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #761fbd and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/761fbd-b79cc4-c4cb62-2d1f2d-eae9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md