Color

#761e8a

#761e8a
hex#761e8a
rgbrgb(118, 30, 138)
hslhsl(289, 64%, 33%)
oklchoklch(0.428 0.177 319.3)
Closest name: Ultraberry (#770088)Relative luminance 0.0662

Colors that go with #761e8a

Forest Green, Blue Violet and Charcoal lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#328a1e

#401e8a · #8a1e68

#8a761e · #1e8a76

Split-complementary

Open in tool →

#688a1e · #1e8a40

#8a401e · #328a1e · #1e688a

Contrast

#761e8a as textRatioAAAA largeAAAFix
Aaon white
9.04:1passpasspassPasses AAA — no fix needed.
Aaon black
2.32:1failfailfail
  • AA: use #b83ad4 as the text (4.59:1)
  • AAA: use #cd75e1 as the text (7.23:1)
  • AA: or shift the background to #b8b8b8 (4.56:1)
  • AAA: or shift the background to #e3e3e3 (7.04:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #761e8a as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#761e8a reads as cool, vivid, technical. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #761e8a
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #761e8a and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/761e8a-be9fc1-a8cb62-2d1f2a-ece9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md