Color

#761cca

#761cca
hex#761cca
rgbrgb(118, 28, 202)
hslhsl(271, 76%, 45%)
oklchoklch(0.478 0.236 300.1)
Closest name: Lilac Spring (#8822cc)Relative luminance 0.0895

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#70ca1c

#1e1cca · #ca1cc7

#ca761c · #1cca76

Split-complementary

Open in tool →

#c7ca1c · #1cca1e

#ca1e1c · #70ca1c · #1cc7ca

Contrast

#761cca as textRatioAAAA largeAAAFix
Aaon white
7.53:1passpasspassPasses AAA — no fix needed.
Aaon black
2.79:1failfailfail
  • AA: use #9c4be7 as the text (4.57:1)
  • AAA: use #b77ded as the text (7.17:1)
  • AA: or shift the background to #c9c9c9 (4.55:1)
  • AAA: or shift the background to #f7f7f7 (7.03:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #761cca as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#761cca reads as cool, vivid, technical. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #761cca
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #761cca and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/761cca-b59cc4-c7cb62-2c1f2d-eae9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md