Color

#76197b

#76197b
hex#76197b
rgbrgb(118, 25, 123)
hslhsl(297, 66%, 29%)
oklchoklch(0.413 0.169 325.8)
Closest name: purple (#800080)Relative luminance 0.0598

Colors that go with #76197b

Forest Green, Charcoal and Denim lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#1e7b19

#45197b · #7b194f

#7b7619 · #197b76

Split-complementary

Open in tool →

#4f7b19 · #197b45

#7b4519 · #1e7b19 · #194f7b

Contrast

#76197b as textRatioAAAA largeAAAFix
Aaon white
9.57:1passpasspassPasses AAA — no fix needed.
Aaon black
2.2:1failfailfail
  • AA: use #c32acb as the text (4.51:1)
  • AAA: use #db6be1 as the text (7.2:1)
  • AA: or shift the background to #b3b3b3 (4.56:1)
  • AAA: or shift the background to #dedede (7.11:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #76197b as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#76197b reads as cool, vivid, dark. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #76197b
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #76197b and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/76197b-c19fbe-9acb62-2d1f28-ede9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md