Color

#7618cd

#7618cd
hex#7618cd
rgbrgb(118, 24, 205)
hslhsl(271, 79%, 45%)
oklchoklch(0.479 0.241 299.6)
Closest name: Lilac Spring (#8822cc)Relative luminance 0.0891

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#70cd18

#1b18cd · #cd18ca

#cd7618 · #18cd76

Split-complementary

Open in tool →

#cacd18 · #18cd1b

#cd1b18 · #70cd18 · #18cacd

Contrast

#7618cd as textRatioAAAA largeAAAFix
Aaon white
7.55:1passpasspassPasses AAA — no fix needed.
Aaon black
2.78:1failfailfail
  • AA: use #9c48ea as the text (4.53:1)
  • AAA: use #b77bef as the text (7.09:1)
  • AA: or shift the background to #c9c9c9 (4.56:1)
  • AAA: or shift the background to #f7f7f7 (7.04:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #7618cd as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#7618cd reads as cool, vivid, technical. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #7618cd
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #7618cd and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/7618cd-b59cc4-c7cb62-2c1f2d-eae9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md