Color

#761589

#761589
hex#761589
rgbrgb(118, 21, 137)
hslhsl(290, 73%, 31%)
oklchoklch(0.42 0.184 320.1)
Closest name: Ultraberry (#770088)Relative luminance 0.0619

Colors that go with #761589

Forest Green, Blue Violet and Charcoal lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#298915

#3c1589 · #891562

#897615 · #158976

Split-complementary

Open in tool →

#628915 · #15893c

#893c15 · #298915 · #156289

Contrast

#761589 as textRatioAAAA largeAAAFix
Aaon white
9.38:1passpasspassPasses AAA — no fix needed.
Aaon black
2.24:1failfailfail
  • AA: use #bf27dd as the text (4.55:1)
  • AAA: use #d46de8 as the text (7.15:1)
  • AA: or shift the background to #b5b5b5 (4.57:1)
  • AAA: or shift the background to #e0e0e0 (7.11:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #761589 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#761589 reads as cool, vivid, technical. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #761589
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #761589 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/761589-bf9fc1-a6cb62-2d1f29-ece9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md