Color

#761472

#761472
hex#761472
rgbrgb(118, 20, 114)
hslhsl(302, 71%, 27%)
oklchoklch(0.404 0.167 330)
Closest name: purple (#800080)Relative luminance 0.0557

Colors that go with #761472

Sea Green, Charcoal and Teal lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#147617

#481476 · #761442

#727614 · #147276

Split-complementary

Open in tool →

#427614 · #147648

#764814 · #147617 · #144276

Contrast

#761472 as textRatioAAAA largeAAAFix
Aaon white
9.94:1passpasspassPasses AAA — no fix needed.
Aaon black
2.11:1failfailfail
  • AA: use #c922c3 as the text (4.5:1)
  • AAA: use #e462e0 as the text (7.12:1)
  • AA: or shift the background to #b0b0b0 (4.58:1)
  • AAA: or shift the background to #d9d9d9 (7.04:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #761472 as the background.

Brands using this color

Fonts for this mood

#761472 reads as warm, vivid, dark. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #761472
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #761472 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/761472-c19fbc-91cb62-2d1f27-eee9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md