Color

#760490

#760490
hex#760490
rgbrgb(118, 4, 144)
hslhsl(289, 95%, 29%)
oklchoklch(0.418 0.2 318)
Closest name: Ultraberry (#770088)Relative luminance 0.0595

Colors that go with #760490

Forest Green, Blue Violet and Charcoal lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#1d9004

#300490 · #900464

#907604 · #049076

Split-complementary

Open in tool →

#649004 · #049030

#903004 · #1d9004 · #046490

Contrast

#760490 as textRatioAAAA largeAAAFix
Aaon white
9.59:1passpasspassPasses AAA — no fix needed.
Aaon black
2.19:1failfailfail
  • AA: use #c406ef as the text (4.62:1)
  • AAA: use #de60fb as the text (7.17:1)
  • AA: or shift the background to #b3b3b3 (4.57:1)
  • AAA: or shift the background to #dedede (7.13:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #760490 as the background.

Brands using this color

Fonts for this mood

#760490 reads as cool, vivid, dark. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #760490
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #760490 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/760490-be9fc1-a8cb62-2d1f2a-ece9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md