Color

#76028d

#76028d
hex#76028d
rgbrgb(118, 2, 141)
hslhsl(290, 97%, 28%)
oklchoklch(0.415 0.198 319.1)
Closest name: Ultraberry (#770088)Relative luminance 0.0582

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#198d02

#30028d · #8d025e

#8d7602 · #028d76

Split-complementary

Open in tool →

#5e8d02 · #028d30

#8d3002 · #198d02 · #025e8d

Contrast

#76028d as textRatioAAAA largeAAAFix
Aaon white
9.71:1passpasspassPasses AAA — no fix needed.
Aaon black
2.16:1failfailfail
  • AA: use #c504ec as the text (4.6:1)
  • AAA: use #e159fc as the text (7.04:1)
  • AA: or shift the background to #b3b3b3 (4.63:1)
  • AAA: or shift the background to #dbdbdb (7.01:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #76028d as the background.

Brands using this color

Fonts for this mood

#76028d reads as cool, vivid, dark. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #76028d
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #76028d and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/76028d-bf9fc1-a6cb62-2d1f29-ece9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md